Aamito Lagum - Ougandaise - 1m82 - 83/60/90
Agences
Viva
DNA
Antitode Magazine
Automne/Hiver 2015/2016
Victor Demarchelier
i-D Magazine
Printemps/Eté 2015
Daniel Jackson
Aamito Stacie Lagum (DNA) Reality stars-turned-models may be all the rage, but no one had ever made the jump from Top Model franchise to Balenciaga opener until Aamito Stacie Lagum came onto the scene. After representing Uganda on Africa's Next Top Model and winning the competition, Lagum was quickly signed to DNA Models, home of supermodels like Linda Evangelista and Natalia Vodianova. Though her first-season success has been overwhelming, the road to the top wasn't easy. Lagum overcame her mother's disapproval and Uganda's ingrained beauty standards. This season alone, she's found herself walking for Giles, Bottega Veneta, Hermès, and more.
Uganda-born beauty Aamito Lagum is off to a promising start after winning “Africa’s Next Top Model,” filmed in Cape Town just over a year ago. Though her mother was initially apprehensive about letting her participate, Lagum ended up landing a one-year contract with DNA Model Management and receiving a hefty cash prize. Since then, the 22-year-old has been hard at work with editorials in WSJ Magazine and Elle South Africa while traipsing the globe for her first official show season, having walked in shows such as Bottega Veneta, Giles, Paul Smith, J.Mendel, Marc by Marc Jacobs, Rag & Bone, Lacoste — and opening The Row. Not too shabby. At the Sophie Theallet show, 5-foot, 11-inch Lagum was tasked to close the show in the final look — a gold evening gown that proved tricky to walk in. She made it down the runway with utmost grace and earned a standing ovation from the crowd. WWD: How did you start modeling? Aamito Lagum: This one time, I was on my way to school when this lady stopped me and said, “You’re so beautiful, you should try out modeling.” So I tried it, but my mom didn’t like me doing it. In my country, it’s not a good look. Most of the girls who claim they’re models are actually “video vixens.” I did one runway show, but my mom said, “No, you cannot do this.” And the jobs do not pay at all. Every time I would have a modeling gig, I would have to ask my mom, “Can I have some money to go to the gig?” And she would be like, “What is the point of this? This is not going to take you anywhere. I need you to go to college, get your degree and become a lawyer or whatever you want to become, to be able to support yourself.” She wanted me to study, be a good lawyer, have a nice car. She was being a good mom. WWD: Yeah. Sounds like she was just looking out for you. A.L.: She’s a single mom and she didn’t have that much to offer. So I finished high school, I studied, and then “Africa’s Next Top Model” came about right when I was beginning to look for a job. I was 20 at the time. I told my mom: “Look, let me just give this one last try. I really wanna do this. I want to be a model. I want to do this as a profession. I feel like I love it and it’s where I’m supposed to be. But I totally understand that you can’t do it in Uganda and survive.” So she was like, “Fine. I’m gonna give you transport fare to Nairobi.” That’s where the casting was. So I took a 16-hour bus from Uganda to Nairobi. I arrived there the morning of the casting and I took a bus back home that same night. WWD: Then what? A.L.: Honestly, when you’re on the bus all night, you look like sh-t. I reached Nairobi that morning — I was among the first people to arrive — but I wasn’t feeling confident at all. I looked horrible because I had only slept on the bus. My eyes were like…it was crazy. Anyway, so during the casting, there were different stages. I made it to the final stage — all in one day — but I had to leave to catch my bus home. I told the producers, “I have to catch my bus.” It was leaving at 7, and the time was 6:15. The producer went into a room, came out, and said, “Aamito, we will call you.” WWD: And I assume the producer kept his word? A.L.: After a few days, they called me and said, “You have made it to be among the 12 girls on ‘Africa’s Next Top Model.’” My mom was like, “Wow, finally!” WWD: So how did the show go? A.L.: The filming was in Cape Town. I had never been there before. I made it to the top three girls, and the top three girls got to come to New York. DNA chose me and I signed a contract. WWD: Growing up, did you ever think you had what it takes to be a model? A.L.: When I was 16, of course everybody would comment, “Oh, you should be a model.” But I didn’t think about it. I felt like a black swan. In my country, people who are tall and skinny are not celebrated that much. They usually like a lady to be curvy. I didn’t feel unique…I didn’t feel womanly or feminine. I didn’t feel beautiful when I was growing up. My mom always told me, “You’re unique, you’re beautiful” — things that your mom says. But since it’s coming from your mom, it’s like, “Well, you’re supposed to say that.” You kind of don’t believe her. WWD: You walked a few shows locally, but this will be your first official show season in New York and Europe. Have you been practicing your walk? A.L.: I love the runway so much. Every time I do it, it gives a nice thrill…but at the agency, I really look stupid every time somebody gets out of the elevator and watches me practicing my walk in my heels. It’s so awkward. But you gotta do what you gotta do. WWD: How’s the model apartment? A.L.: Before I came here, I heard the worst stories about model apartments. I came mentally prepared for the worst. But it’s totally the opposite. The girls that I live with are amazing. WWD: Does your mom miss you? A.L.: She misses me, but she’s like, “If you’re happy and you love what you do, then keep on doing it.” I love it, I love it. It’s new, I have to adjust to it, but I think I’m doing pretty well in terms of adjusting. When she sees my work, she’s like, “Oh my God, you look so beautiful!” WWD: What do you like to do in New York? A.L.: I love dancing. I don’t like to go to the dance clubs, but I love to dance around by myself. I try and go out to eat…New York has a lot to offer. I’ve met a few friends here and there. WWD: What are some of your dreams and goals? A.L.: To work with Anna Wintour, obviously! And Franca Sozzani in Vogue Italia. And Edward Enninful at W. And Karl Lagerfeld. I’ve always been interested in fashion. I wasn’t exposed to it that much, but even when I was growing up in Uganda, I would look at the labels of my clothes. I went to Barneys here, and it was so exciting. WWD: Are you on social media? A.L.: That’s how I get my information. That’s how I know what’s happening. When I was in Uganda, I would follow Vogue magazine on Instagram….I would learn everything that was happening. I knew who was doing this campaign or that campaign through social media. WWD: Any model crushes? A.L.: Let’s see, I have a crush on Joan Smalls. I think she’s absolutely stunning. I also have a crush on Karlie Kloss, and I’m totally jealous of her friendship with Taylor Swift, because I really love Taylor.
10 things you need to know about aamito lagum Africa’s next top model talks Ugandan views on modelling, skipping law school to take on the fashion world, and coming out on top. Raised by a single mum in the Ugandan capital of Kampala, where modelling was not considered an all that admirable profession, Aamito Lagum's future wasn't set to be one in the dreamy, faraway world of fashion. That all changed when her mum unwillingly (she'd rather Aamito became a lawyer) gave her the transport fare to Nairobi, where the casting for the first season of Africa's Next Top Model was taking place. The show was hosted by Nigerian model and previous i-D cover star Oluchi Onweagba and Aamito 100% came out on top, winning the contest out of twelve girls. Now signed to Viva London, autumn/winter 15 was her first official show season, and her catlike stare, glowing skin and pillowy lips have gone on to grace not only the Marc Jacobs campaign (yes, the one that features Cher, Willow Smith, Winona Ryder etc), but also the same hallowed pages that her idol Oluchi once graced the cover of - i-D. Here are 10 more things you need to know about 22-year-old Aamito. 1. She'll never forget her Ugandan roots (or her mum). "Well, Kampala is 11,367 Kilometers away from New York. Each of those miles reminds me each morning that I have come too far to be comfortable with where I am. And might I add that my mum is an archetype of hardworking; some of those genes had to fall over." 2. Winning Africa's Next Top Model meant she got to see the world's love centre… "I have gotten to see the world. The posh beauty of London, world's love centre Paris, Milan, New York among others. It is just wonderful for little me to meet the big world. But most of all, I have gotten to meet and work with a bunch of incredible and talented minds." 3. Her favourite show from her first season was ALL OF THEM. "Every one of them, yes. I am not one for picking favourites and I have to admit it was a great honour to have me walking in all of the different shows. I will not take that for granted." 4. If she wasn't modelling she would be: "Studying law and singing. Either in the shower or on a stage. Music is most definitely my version of steroids." 5. Oluchi is her biggest idol. "In my eyes she is fashion's biggest model of rags to riches. Not just because she made it from the corridors of obscurity to the world stage, but because when she got there, she gave a hand and a platform to the voiceless but ambitious talents. Here I am, thanks to her." 6. She thinks everyone should be body-proud. If she could change one thing about this industry it would be: "The self-loathing that has been made fashionable. It sucks to meet people too conscious of their body weight to live a little. I once was almost denied getting my fair share of pancakes from a fan behind the counter who said they would mess up my body! The best body I believe for everybody is the one they have got; and while gorging at every burger in sight might be bad, starving yourself for picture perfect's sake is twice as worse." 7. The most rebellious thing she's ever done was… "…skipping law school to become a fashion model. You see, where I am from, those in my trade do not rank in the list of Ugandan 'anythings'… lawyers do. So passing up that for modelling took some chutzpah." 8. In a blockbuster of her life, this is who Aamito would cast to play herself and her romantic other: "Strange as it sounds, it would easily be the adorable Jennifer Lawrence. She did kick some quality *** in her role her role in Hunger Games. Plus, her sense of humour can break a couple of ribs. My romantic other, hmm, seeing that I'm riding the 'sole-train' right now, it's hard to pick. But I would love Gerard James Butler to play my would-be romantic other. He is that big cotton eye-candy wrapped around a crispy cone of success. And don't get me started on that accent..." 9. She's got some swell advice for all the dreamers out there… "Do not just dream, do. We all have been at the age where we own something in our sleep; the man of our dreams, the job of our dreams, the shoes of our dreams… Thing is, your backs won't afford bigger beds if you don't work for them. And believe me you, bigger beds give bigger dreams." 10. Girl's got ambition. This is where she wants to be in 10 years time: "I see myself as a global brand. Even then, I still want to be as ambitious as I was three years ago, long before Africa's Next Top Model was a reality. I want to be a ten year upgrade of the current me. I want to take on new challenges with a learning curiosity so I can be the happy cat when it is all done."